NPD
Through strategic investments in machinery and skilled personnel, our New Product Development (NPD) team understands the complexities of scaling bench-top samples to full-scale manufacturing.
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We are dedicated to mirroring restaurant-quality standards and honouring traditional recipes. Our development program ensures that every product maintains customers expectations.
The Process
Every project is different, but our NPD framework ensures we deliver consistently, efficiently, and to spec:
Foodservice
Examples of the solutions we’ve delivered include replacing raw meat prep with fully cooked, ready-to-serve formats to reduce food safety risks; developing custom portion sizes to eliminate waste and standardise plating; designing flexible base proteins that chefs can finish or flavour to suit seasonal menus; and supporting hospitals and aged care providers in meeting nutritional benchmarks with consistent, tender cooked meat options.
Solving Real-World Challenges Through Product Innovation
Every kitchen faces its own challenges, from meeting dietary requirements to improving portion control and reducing prep time. At Country Cooked, we work closely with our partners to develop smart, ready-to-serve solutions that overcome these roadblocks and support smoother, more consistent service.
Below are examples of real issues we’ve helped solve through thoughtful product development and how you can swap products with our cooked meat solutions.
Swap it
Retail
With our own retail brands available nationally through Costco and Coles, we understand what it takes to succeed on supermarket shelves. From packaging and portioning to flavour profiles and pricing strategy, we have firsthand experience navigating the competitive retail landscape, and we use that insight to help others do the same.